Samsung, LG launch smart watches with new Google software

South Korea's Samsung and LG on Thursday launched rival smart watches powered by Google's new software as they jostle to lead an increasingly competitive market for wearable devices seen as the mobile industry's next growth booster.

Samsung's Gear Live and LG's G Watch - both powered by Android Wear - are the first devices to adopt the new Google software specifically designed for wearable technology.

G Watch - LG's first smart watch - is also equipped with Google's voice recognition service and can perform simple tasks including checking e-mail, sending text messages and carrying out an online search at users' voice command.

The two devices cannot make phone calls by themselves but can be connected to many of the latest Android-based smartphones, the South Korean companies said in separate statements.

Samsung and LG are the world's top and fourth-largest smartphone maker, respectively.

A typical smart watch allows users to make calls, receive texts and e-mails, take photos and access apps.

Saturated smartphone sector

G Watch opened on Thursday for online pre-order in 12 countries including the US, France and Japan before hitting stores in 27 more including Brazil and Russia in early July.

Gear Live was also available for online pre-order on Thursday.

The launches come as global handset and software makers step up efforts to diversify from the saturated smartphone sector to wearable devices.

Samsung introduced its Android-based Galaxy Gear smart watch last year but it was given a lukewarm reception by consumers.

The second edition, Gear II, was unveiled in February and based on Samsung's own Tizen software in a move to break free of its heavy reliance on Google's Android platform.

Samsung's arch rival Apple is believed to be set to launch its own smart watch soon, while Google is moving toward a wide consumer launch of its eyewear Google Glass later this year.

Chinese smartphone maker Huawei also unveiled a connected watch called TalkBand.

Global smart watch sales are expected to grow this year by more than 500% from 1.9 million units in 2013, according to the market researcher Strategic Analytics